NOTE: In order to obtain credit for this webcast it MUST be viewed on 11/10/2015 starting at 12 (noon) CST, because this program is being broadcast at that date and time, the credit is considered unlimited by OBA/MCLE.
Checkpoints: This program will contain random checkpoints. In order to submit credit for this program, you must confirm your presence at the checkpoints. If you do not meet the checkpoint requirement you may not receive credit for the live program. The checkpoint submission is entirely dependent on your successful completion of the system check.
Twitter for Lawyers with Jim Calloway
Twitter is easy to caricature. Self-absorbed individuals tweeting out what they were eating was the introduction many people had to Twitter. But Twitter is a powerful free method of sharing information globally and Twitter can be an equally powerful tool to receive focused and valuable information if you understand how it works.
OBA Management Assistance Program Director Jim Calloway wants to show you why Twitter is one of his favorite tools and why he believes it is a powerful tool for law firms of all sizes.
If your law firm was involved with a matter that became of national public interest and a few hundred thousand people decided to visit your law firm website at once, the site would probably crash and, even if it didn’t, you would receive a large bill from your web hosting service for all of the extra bandwidth. If a million people visit your Twitter feed next week, it costs you nothing and you will have become an Internet sensation.
But do you understand how Twitter really works for a lawyer or law firm? What are hash tags and trending topics? What is a Twitter list? Should I retweet other’s content? How do you engage followers? What are the things a lawyer should not do with Twitter? What about add-ons that work with Twitter? Twitter is not just for client development and publicity. It is also for real time research. Want to contact a corporate representative? Follow the company on Twitter and send a direct message. Usually a response will follow within minutes. Try that with email—if you can locate the correct person and their email address. Client development will not be the focus of
this webinar, but for more information on why Twitter is more important today, read Jim Calloway’s blog post “ Twitter Just Became More Important for Lawyer Marketing.”